REVERBerating in the KC Crossroads

Opening a multifamily community and a cocktail lounge during a pandemic presents a unique set of challenges, as told by panelists during last week’s CREW KC event.

The virtual presentation featured REVERB, a 14-story, 132-unit multifamily complex and The Mercury Room, a 800-SF cocktail lounge atop of REVERB, located at 18th and Walnut in the Crossroads Arts District.

Bri Swanson, REVERB community manager; Kyle Bennett, The Mercury Room general manager; Charles Rotter, staff architect at Burns & McDonnell; and Trevor Hoiland, design manager at Burns & McDonnell; joined moderator Andrea McClain, portfolio analyst at CrossFirst Bank, to discuss how the team was able to rise above the challenges of the project during a pandemic.

Developed by Copaken Brooks and managed by Asset Living, REVERB opened mid-August 2020; The Mercury Room soon followed, opening in mid-November 2020.

Swanson explained that REVERB is unique from other recent multifamily projects in that it only offers studio and one-bedroom units and provides its residents with no amenities, like a pool or a gym. Instead, residents have access to a mixed-use space on the 14th floor with conference and meeting rooms and the Mercury Room — all of which Swanson called “an extension to our residents’ homes.”

Hoiland said that in selecting the site, the developers wanted the project to be part of the Crossroads neighborhood.

“So many downtown apartment buildings have everything you need inside them so why move downtown and then just stay in your building?  We really wanted people to not have a gym and not have a pool and not have some of these amenities you typically see because we want people out on the streets, to be part of the neighborhood and connecting with other tenants up the street.  That was very, very intentional,”  Hoiland said.

Swanson said that to supplement the community’s lack of amenities, Asset Living focused on providing residents with ways to get residents into the neighborhood, including providing residents with metal cards to present at nearby businesses for insider perks and discounts.

Swanson said the challenges of developing and delivering a high-end multifamily community with only studio and one bedroom units, no on-site amenities and a cocktail lounge open to the public during a pandemic were met through an innovative marketing plan, custom-built website and COVID-friendly seamless leasing and a virtual marketing outreach.

“When COVID interrupted previously established marketing plans, the Asset team quickly pivoted to creative practices such as partnerships with social media influencers to promote REVERB through what we call the ‘unboxing experience..’ We partnered with several local Kansas City influencers and invited these influencers to unbox promotional items and branded apparel on Instagram as well as attend private tours and share the REVERB experience with followers,” said Swanson.

Swanson said that the project was nearly 10 percent pre-leased without offering concessions prior to delivery.  To date, REVERB is 20.77 percent occupied and 26.15 percent leased.  Rents range from $1,149/mos for a studio unit to $3,325/mos for the largest one bedroom unit, which offers 1393 SF.

Construction of the project was well underway when the pandemic hit and there were not many delays.  Holland said that when smaller job sites in the city were shut down, the REVERB project was able to pull from them to keep construction going. 

Hoiland said that the project got its name from the energy on the streetcar, which also impacted the design of the building. 

“As the building gets taller, those apartment units stretch out further towards the streetcar, towards Main Street - then it pulls back at the very top.  So we really wanted to almost create a diagram of the soundwave that maybe you get from the energy on Main Street,”  Hoiland said. 

The Mercury Room currently accommodates approximately 20 guests to comply with COVID restrictions, but Bennett said it can sit approximately 32 guests when operating at full capacity.  

Entry to The Mercury Room is by reservation only for two-hour periods. Guests are checked in by a host downstairs and notified by text when their table is ready. Reservations are being taken on a month-to-month basis and Bennett said The Mercury Room is booked through the end of the month. Bennett expects to retain the reservation system post-pandemic.

“We are a high-end cocktail bar, really focusing on the craft of making delicious cocktails and really offering a high-touch, elevated-style service not seen in the cocktail world,”  said Bennett.

The Mercury Room has partnered with Michael Corvino from Corvino Supper Club & Tasting Room and is seeking other chefs to offer small bites to pair with the cocktails.

'Resmercial,' blurred lines between office and home dominate Big KC Office Trend discussion

Office efficiencies and the blending of boundaries between home and work were among trends tackled by panelists at MetroWire Media's Big KC Office Trends event on March 29 at WeWork.

Check out a snapshot of talking points from the panel discussion led by JE Dunn Vice President Jon Dandurand: 

"Efficiency is the game now. When you have a market that is really tight like this one is, you have rents increasing. Companies are always looking for ways to keep their costs down, so I would say they are getting a lot more efficient. It used to be an average of 200-250 square feet per person, and we are now seeing 150-200 square feet per person, and I see that trend continuing as companies get a lot smarter with their space going forward." -Rollie Fors, Colliers

"Creating a living room and a more residential feeling in the office environment is completely on trend and where things are going. That living room-style space really supports workers and their activities. Sometimes those common spaces are almost an afterthought. We spend so much time thinking about the workspace and then get to the end and think, 'let's throw a sofa and couple chairs in there' ... If we start planning those common spaces and shared amenities first, then you can really create dynamic spaces." -Stacey Roth, Scott Rice

"Engagement is one of the biggest topics we discuss with clients these days. It's interesting how space really can affect positively or negatively the connection you have with people on your team and clients. So what we find is the more we can create spaces within your place and give people the choice and control of how they work and when they work then we find the engagement level can be improved." -Trevor Hoiland, Burns & McDonnell

"The demographics are not changing how we work. The difference is coming from technology. that it is proliferating the hours We work from 5 am when we wake up to midnight when we go to bed, and It means our office space is becoming more like home and our home is becoming more like office space. It's creating a different type of product." -Aaron Schlagel, Ryan Companies

"Workspace efficiency has really changed the way companies look for space. From a development landowner perspective, we try to build amenities like rooftop patios into all of our projects as well as plenty of unique spaces outside the usual tenant footprint, so for example employees can enjoy getting away from their offices with shared conference rooms versus dedicated conference rooms." -Vince Bryant, 3D Development

Check out an event slideshow below. Photos by ArchPhotoKC.

Burns & McDonnell pumps up design-build presence with veteran hire

Burns & McDonnell is aiming for a bigger slice of the Kansas City commercial construction market, hiring KC architecture and design veteran Trevor Hoiland to lead its growing commercial design-build team.

In the newly created position of Design Manager, Hoiland brings 20 years of experience designing some of Kansas City’s most visible projects, including the world headquarters of H&R Block and AMC Entertainment.

“My world has been the corporate office environment and office campus master plans. I think now as I'm designing, it is a faster speed-to-market that I find intriguing,” Hoiland said. “Adding engineering and construction to the whole process really makes a lot of sense to me.”

According to Burns & McDonnell Senior Vice President Mike Fenske, having the entire team under one roof saves time and money while boosting collaboration, creativity and productivity.

“Our integrated design-build method is attracting top talent in our industry, like Trevor, because they are passionate about working on a project from concept to completion,” Fenske said. “This approach, common in the era of master builders a century ago, is now disruptive to tradition.”

Hoiland plans to bring a unique “inside out” conceptual design approach to a wide range of commercial projects within Burns & Mac's Global Facilities Group, from office to multifamily and even industrial facilities.

“The ultimate is to create something that we don’t know we need or want-- and finding those things in projects is what gets me excited,” Hoiland said.

Veteran KC architect Trevor Hoiland will help Burns & McDonnell boost its design-build presence.