Casey’s (sans General Store) plans to open a new prototype store – the first of its kind in the Kansas City metro area – at the southwest corner of East 163rd St. and Cornerstone Dr. in Belton, Mo. on December 17, 2020.
The 6,000+ SF prototype is larger than many of the newest Casey’s and double-the-size of many existing locations. It includes a full-service kitchen with a customer view of fresh food preparation, an expanded menu, double-the-average seating capacity and new services - including a loyalty program and curbside pickup.
“As much as possible, Casey’s looks at what the community needs, the amount of space we are able to secure for a site as well as sales and operational considerations to inform store format,” said Megan Elfers, vice president of marketing and advertising for Casey’s.
The Belton location will showcase the first change in the brand in fifty years - dropping “General Store” and replacing the red and yellow barn logo with a solid red silhouette of the barn and classic rooster weathervane.
“Casey’s new location joins Cass County’s first Cracker Barrel in Belton’s Cornerstone Pointe development, which has excellent visibility from I-49. The additional traffic generated by the new Casey’s will be attractive to other businesses looking to start or expand in Belton. We appreciate Casey’s reinvestment in our community and look forward to the new offerings this brand new prototype will bring to our community," said Carolyn Yatsook, Belton economic development director.