Following merger, NAI Heartland launches rebranding efforts

(Top row): Lynette Palmer, Jim Thompson, Caroline Peck, Amy Spires, Scott Jerwick, Sandy Ruether, Ben Boyd, Christy Terrell, Mark Talley, Sara Harris, Cameron Duff. (Bottom row): Carl LaSala, Nathan Anderson, Brandon LaSala, Jon England, Russell Pearson, Mike Sonnenberg, Chad LaSala, Ray Sonnenberg (not pictured) Mark Sonnenberg.

(Top row): Lynette Palmer, Jim Thompson, Caroline Peck, Amy Spires, Scott Jerwick, Sandy Ruether, Ben Boyd, Christy Terrell, Mark Talley, Sara Harris, Cameron Duff. (Bottom row): Carl LaSala, Nathan Anderson, Brandon LaSala, Jon England, Russell Pearson, Mike Sonnenberg, Chad LaSala, Ray Sonnenberg (not pictured) Mark Sonnenberg.

NAI LaSala-Sonnenberg Heartland is now NAI Heartland.

The shortened name and subsequent rebranding efforts are coming to light following the January 2016 merger between NAI LaSala-Sonnenberg and Lee & Associates.

The LaSala-Sonnenberg brand dates back to 1987, when the family-owned real estate venture was founded.

"Family real estate served us well until the age of national associations and the addition of key professionals in order to better serve our clients with a complete menu of property services," Co-Founder and Partner Ray Sonnenberg said.

Today, the brokerage firm leverages the NAI flag to take advantage of its global reach.

"We had been in a number of commercial real estate networks, but when the NAI platform became available to us, we gave it serious thought due to its prominence in the CRE global community," NAI Heartland Co-Founder and Partner Carl LaSala said. "It was the younger partners that pushed for us to take the leap of faith to join NAI, but it has been a great move forward in our company's growth and professionalism."

Thirty years later, the firm focuses on brokerage, property management, corporate services and investment sales with a team of 20 brokers and 6 staff people, including eight partners: Nathan Anderson, Russell Pearson, Jon England, Mike Sonnenberg, Ray Sonnenberg, Carl LaSala, Chad LaSala, and Brandon LaSala.

New additions to the roster include Lynette Palmer, a senior property manager formerly with Newmark Grubb Zimmer, as well as Mark Talley, an office specialist formerly with Corporate Woods' owner Stoltz Management Company.